Tibor Kalman
Kalman had a hard childhood and was isolated because he was originally from Hungary, but this only helped his work. He was a social activist and liked to design things to help social issues. He once designed a flyer about Esprit and their shady practices in clothing manufacturing. In 1979, he opened the M&Co. design firm with his wife in New York City, which worked on magazines, film titles and books mainly. Kalman became famous for his Talking Heads CD cover, which pushed the conventions of design and typography, elements of his style that were pretty consistently pushed in his other work. He worked on Colors Magazine also to help promote his social views to the public on women’s rights, race, and other issues.
David Carson
Carson is widely known for his innovative designs, experimenting with typography, and his cluttered, unstructured style. He didn’t learn about the rules of design, but instead focused on an emotional impact, not caring about breaking the rules. He was mostly self-taught, and his designs focused on one big idea, used asymmetrical layouts, had intentional mistakes, no grid and varying typefaces and sizes. As a pro surfer, it is easy to see the influence the laid back lifestyle has on his work.
Matthew Carter
Carter is seen as the “father of typography.” His own father was a typographer, and working with him greatly influenced him. By the time he was 30, he was doing freelance typography work. With technology rapidly changing, his work went digital. In 1991 he started Carter & Cone Inc., a typography foundry. He is famous for creating Bell Centennial, the phonebook typeface, and Verdana for Microsoft. He also is famous for creating ink traps in letterforms, which allows low-quality printing without bleeding letterforms that would stay legible.
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