Sunday, February 15, 2009

Weekly Image

Pictured above is an inside page for a flyer promoting “Ms. Coffmansen’s Portfolio Finishing School for Good Girls and Boys.” I picked up the flyer from the Eisner Museum in Milwaukee.

The function of the page is to promote the school and describe how students are taught and treated, as well as show testimony/images of work from successful students.

The style of the brochure is very aged and worn-looking, with warm colors like red, orange and gold. The headlines and sub-heads use a larger, gothic-inspired font to make them stand out from the rest of the text on the page; the larger size of the letters makes them easier to read than if they were any smaller. The body text uses a common serif font, which makes the bulk of the text easier to read than if it were written in the gothic font.

The artwork is dynamic and interesting, even as a background to the page. The images used to display previous students’ work is also of good output. However, I feel like the students’ images look awkward when compared to the rest of the page—the feeling of antiquity and roughness is shattered with a picture of a modern day machine, as well as crisp and clear imagery. I feel like perhaps there could have been some other way to incorporate the images or make them feel more rough—like make the outline a ripped page instead of a simple black line. But I really liked the piece because it reminded me of the illuminated manuscripts we have been studying, with the parchment/rough texture and warm colorings (red and gold especially), as well as the use of black lettering with bigger letters beginning each paragraph.

3 comments:

  1. I definitely agree with you on the pictures. There are conflicting themes. I also think a Roman type font (something from the Renaissance that reflects the Roman idea) would have been more complimentary than a Gothic font, as far as body text to title text goes. Overall the idea is very interesting; it just needs to be refined and more cohesive.

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  2. After looking at the flier, I feel like the picture on it does not fit with the layout and style presented. You have this worn out flier with gothic style typography and warm colors with a nice clean cut picture in the middle of the page. It was a good idea to bring in gothic culture but you have to apply it to the whole page. They needed to edit the picture to make it look "old" to match the emotion of the whole page.

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  3. Nothing matches up very well. I think the layout isn't very good when it comes to natural eye movement, and the different fonts really take away from the layout. Needs a lot more work. Where did you find this?

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