Victoria presented chapter 14, pictorial modernism, which was a movement during the late 18th century into the early 19th century. It was largely influenced by cultural influences like WWI, as well as other art movements like cubism and futurism. Pictorial modernism featured typographic interplay and layering, yet moved towards simplicity with bold primary colors and flat imagery. Lucian Bernhart was the “father” or pictorial modernism, introducing the German Plakatstil style that was born from a poster he submitted for a contest. The style eventually influenced similar styles in North America and Europe.
I think one of the most interesting things today was seeing the difference between the German patriotic posters during WWI and WWII as compared to the American war posters at the same time. Compared to each other, the German posters seemed a little ruthless and severe, while the American posters seemed quite naïve and childish.
The question I still have is did pictorial modernism stick mostly to posters, or was it used evenly over all areas of graphic design?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment