In class on Wednesay we had a presentation on the Genesis of the Twentieth Century. It covered Frank Lloyd Wright's impact on design, including his use of geometric shapes and white space, as well as organic architecture and "total design." The Glasgow School was also an important influence with "The Four" and their transcendental, symbolic style. The Vienna Secession in Austria was led by Klimt in 1897 and followed by many young artists who wanted to steer away from traditional design; the "Ver Sacrum" magazine Klimt put out was an example of their extreme experimentation with typography, format and imagery.
I really liked learning about Peter Behrens as the first corporate identity designer for AEG. It wasn't that long ago, really, that he put together the identity system for AEG, and as a forerunner of this kind of branding design, he really knew what he was doing right off the bat, even though design wasn't even his main profession.
Was the Ver Sacrum magazine contributed to by just young followers of the Secession, or was it a variety of designers at the time?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment